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The Buzz Begins - A Comm. Ave. Takeover

Project type

Promotional Video

Date

September 2023

Location

Boston

“The Buzz Begins” is a back-to-school fashion photoshoot with urban streetwear outfits, glam makeup, and bold fashion poses styled in the context of the current late summer/early fall season. As the first installment of the four part “BUZZ SZN” photography/video series, “The Buzz Begins” is a multifunctional inaugural production, intended to: boost and re-align editorial output with current interpretations over the purpose of The Buzz; spark interest in and entice new student applicants during application season; generate conversation (buzz!) and reignite existing supporters/returning members; and set the tone for a high editorial standard that we build off of for the rest of the semester.

Credits (Info & Instagram Tags):
Series Director | Will Chapman @willchpmn
Creative Director | Rachel Dirksen @rachel.dirksen

Photographer | Will Chapman @eyeofwilliam
BTS Photographer | Amanda Hess @amanda.h3ss
Videographer | Nefeli Koutsouki @nefelikx @nefvisuals

Stylist | Cecilia Muniz @_ceciliamuniz
Makeup | Reeya Mathur @reeya.m @artistry.by.reeya
Model | Maeve Sherlock @maevesherlock, Joannie Perez @joanniedp

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